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Spring
Brings A 50-Mile Bike Ride
& New
Tourist Assistance to Rosarito
Not
only is April the time for the famous Rosarito-Ensenada
bike ride, it is the first full month the city’s new
Tourist Police force will be on duty, assisting the
thousands of people that event brings to this area.
Coming
on the heels of spring break, it looks like a great
start to the season in which Rosarito welcomes most of
its one million annual visitors.
The
Tourist Police Have Arrived
In New
Cars, 4-Wheelers & Bikes
City
officials have launched Rosarito’s first Tourist Police
Force to patrol those areas most frequented by the more
than one million visitors per year to this beautiful
seaside community just 30 miles south of San Diego.
The
elite 18-member force, hand selected by Police Chief
Jorge Montero to consist of his finest police officers,
was inaugurated in a ceremony on March 14.
The
force will patrol areas including the downtown, Puerto
Nuevo Lobster Village and Popotla Boulevard, home to
arts and crafts shops and Xploration Studios, where
“Titanic” and other movies were filmed.
“The
city is the main host for our visitors and their
security is our first priority,” said Hugo Torres, the
new mayor of Rosarito.
The new
tourist police will patrol in 12 specially marked 2007
Dodge Chargers equipped with cameras and purchased for
$340,000, four ATVs and bicycles for patrolling beach
areas.
Their
gray and black uniforms will identify them as Policia
Touristica.
“They
will be very visible and very accessible,” Torres went
on to say. Security, peace of mind and comfort for its
visitors have become top priorities of the new
administration.
“We
want people to know that we are doing everything
possible to make our visitors feel secure and
comfortable when they come here,” added Mayor Torres.
300
Rosarito Residents Volunteer
To Be
“Extra Eyes” For Tourists
More
than 300 residents here have volunteered to provide
citizens’ watch services for the newly formed Citizen
Council for Assistance to Tourists. They were sworn in
at a March 4 ceremony at the Rosarito Beach Hotel.
The
group included a mixture of Mexican-born, expatriate
residents of the city, tourism officials and local
business people.
This
is another action of newly elected mayor, Hugo Torres to
make the city more appealing for visitors and residents.
Group members will watch for and report any problems
that might affect visitors in Rosarito’s tourist areas.
“About
325 people have joined the group so far.” Torres said at
the ceremony and pointed out that the huge response is
indicative of the how highly people in the city value
visitors.
“This
shows how much people care,” Torres said. Identification
cards also were issued to members of the group. Anyone
wanting to join should contact Marco Nuno from the
Tourist Assistance Office at
marco@rosarito.org.
New
Ombudsman Office Open 24/7
Rosarito Beach has
also created a 24-hour-a-day ombudsman office to assist
visitors with any problems, especially an accident or
crime. Ricardo Moreno, an attorney, heads that office.
In
case of a crime occurring, he will fill out paperwork
for them so it can be reported properly. Visitors can
reach him at 661-612- 5071 (office), 664-261-5984,
152*159230*1 (Nextel) or by emailing him at
ccspm_rosarito@yahoo.com.mx.
Good-Bye
To President Cesar
Hello
Laura & Gustavo
Baja
Times Editor Laura Wong takes over as the new president
of the Rosarito Beach Convention & Visitors Bureau,
replacing Cesar Rivera, general manager of Las Rocas,
who stepped down after three distinguished years in the
position.
The
installation ceremony was held on Wednesday, March 12,
at the Rosarito Beach Hotel. Congratulations to Laura
and thank you Cesar for a job well done.
Also,
Gustavo Torres has been named the new director of the
State Tourism Trust in Rosarito. Gustavo is also the
immediate past president of the Rosarito Association of
Real Estate Agents and owner of the highly successful
ReMax office here. Congratulations Gustavo.
Students
From A Boston College
Work to
Promote Rosarito Beach
Eight
graduate students from Emerson College in Boston visited
Rosarito the weekend of March 7, 8 and 9 on a fact
finding mission as part of a public affairs class
project on promoting Rosarito.
Members
of the class spoke with various leaders in government,
business, tourism, health care, the media, and the
community. Emerson College, founded in 1880, is
internationally recognized for its excellence in the
field of communications.
Professor Gregory Payne, a frequent visitor to Baja,
wanted to do something to promote the region’s image as
a safe and attractive option for tourists, conventions,
real estate investments and for the soon-to-be-retiring
baby boomers.
So he
decided to make it a class project, called it
“Rediscover Rosarito” and invited some of his students
to come here, see for themselves and then design a
public relations plan. The students paid their own way.
“Help
that fell from the sky,” is what Mayor Hugo Torres said
when they arrived. “We will be placing special emphasis
on this work because it will represent a major support
for the promotion of tourism.”
Upon
their return to Boston, the students will share their
findings with their colleagues and embark on phase two
of their effort, creating strategies and tactics
designed to improve the situation.
This
will include interviews, ads and PSA campaigns, special
events, forums and special programs coordinated with
local campaigns. You can follow the Boston-based student
effort on their website
www.rediscoverosarito.org .
Making
the trip from Boston were students: Mary Ann Cicala, Joe
DeNisco, Konstantina Georgaki, Jerome Lewis, Leigh
Larkin, Mary Malito, Sarah Moniz and Michael Paydos.
With or
Without Wheels,
Bikes Are
Big This Month
The 28th
Annual Spring Rosarito Ensenada Bike Race
Saturday, April 19 – Rosarito Ensenada Bike Race, 50
Mile Spring Fun Ride. For more information and to
register go to
www.rosaritoensenada.com
or
call 1-858-483-8777.
Every
year for the past 28 years, tens of thousands of bike
riders have gathered in Rosarito Beach to compete or
just have fun in the Rosarito Ensenada Bike Ride. About
7,500 riders will peddle, coast and sweat their way
through this award-winning 50 mile bicycle ride.
The
course takes them mostly along the blue Pacific Ocean
and slightly inland through beautiful rural countryside
from Rosarito Beach to Ensenada. At the finish many of
them will gather at the Fiesta Line Fiesta on the
Ensenada waterfront.
It’s a
great weekend escape for fun, exercise or just
camaraderie.
“This
has been a long-standing premier event for our city, and
everyone is looking forward to having the thousands of
riders and festive atmosphere they bring,” said Hugo
Torres, the mayor of Rosarito Beach.
“We're
glad they've made Rosarito their home base for these
many years,” Torres added.
Spring
MotoCross Series Round 3
Saturday, April 26 - Spring MotoCross Series Round 3
At La Cascada Rosarito, for more information go to
www.toomuchfun.com.mx.
Please
visit us in Rosarito Beach as we bring in spring. Other
information about Rosarito activities is always
available at
www.rosarito.org.
CALENDAR OF EVENTS
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